Hello week nine.
New week new brief.
I started by listening to the lecture podcast.
I was super inspired by the work of Fieldwork Facility.

I love that this rewilding campaign steered clear of the “typical doom laden messaging around the climate emergency and instead encourage people to feel great about participating in their neighbourhoods becoming greener and wilder places to live and work…”

Each poster directed people to a website which gave them practical tips on how to encourage nature into their gardens / neighbourhoods.
When asked the question about the ethics within they’re design practice Robin responded by saying “Design is a role of citizenship”.
I suppose what he means by this is that as a designer we are active participants

of society, our design work should reflect our interests and personal ethics.
So I delved into the other resources, I think again as per my frustrations at brief one and two I feel frustrated by the need to create something ‘new’. Perhaps it is just because of the immediate current climate but it feels irrelevant.

I read an interesting article on Ethos Magazine about Carbon Offsetting.
I was actually really happy to see that in both the for and against argument towards carbon offsetting they could agree that it is an awful way to deal with businesses polluting the planet.
The argument for carbon offsetting was that by making a business aware of their carbon footprint you would hopefully overtime help them change their behaviour and not want / need to take part in offsetting schemes anymore. I can see where this ethos comes from but I fear no one actually looks at offsetting like that ESPECIALLY the people they are talking about. Carbon offsetting is marketed so well that people will genuinely think they are doing a good thing.
There is a place for a small amount of offsetting in a well-regulated market, but unfortunately that’s not what we have. It also has to be the last resort – the solution in the most exceptional circumstances where emissions cannot be slashed. Forward-thinking businesses will see that the future of our world depends on transformative climate action now, and that any attempts to delay this through dodgy offsetting schemes are simply a bad investment.
Ethos Magazine.

It was also pretty interesting to look at some of the writing by Frederick Harry Pitts.
I mean excuse the horrible youtube screen but this was a pretty interesting topic…
Post work and post capitalist futures

Your personal research tasks are for deeper critical reflection and demonstration of your thinking and working processes.

These are the research tasks for this week, please share your findings on the ideas wall and on your blog:

  1. Research the various meanings of entrepreneurship, particularly within the field of graphic design.
  2. Find a range of definitions, descriptions or summaries of what it means to be a design entrepreneur today.

What are the various meanings of entrepreneurship?

the activity of setting up a business or businesses, taking on financial risks in the hope of profit.

Ok so within graphic design what could this look like?
– Starting your own studio
– Self publishing
– Holding an exhibition
– Creating content that is behind a paywall

Entrepreneurship should be viewed as a continuous, evolving process rather than a single event or series of unrelated events

Robert. A Baron: The Psychology of Entrepreneurship

Perhaps the most useful article I found was very conveniently titled What is design entrepreneurship?
Within all of my research it is clear that design is a service.
I have always thought of it as that too, when I used to try and describe to my gran why I wanted to be a graphic designer I used to tell her it was a bit like me becoming a plumber. I was learning a trade.

Design entrepreneurship evades these economic rituals because the designers don’t wait for a client to bring them a design problem; instead, the designers define the problem themselves and develop its solution in a business venture. And their solution can often be as creative as its team, price and distribution.

The economic rituals the article was talking about was that of the designer helping the client solve a problem and watching the client continually financially gain from that one interaction.

This article took me to The Master Design of the Bern Academy page.
It has an awesome resource list of student projects that have focussed on entrepreneurship including this one to the left.
I love this simple idea of car insurance being paid by km travelled rather than the measurable of age etc that we have today.

Beeblocks from Green and Blue

An artefact that is super relevant to our current climate but also commercially viable.
It can link modern human life with the more than human world.
This is something that isn’t often linked so well. It is the seperation and segregation of our gardens, wild spaces, houses etc that is contributing to climate collapse.

Feral Hues by Ellie Irons 

I loved discovering this project by Ellie Irons.
She made colour pigments using the flora and fauna in her local area. What I found even more exciting was the way she then mapped these colours.
It’s a really interesting interpretation of an area.

While I was looking at Ellie’s work I was super inspired by her Feral Landscape Typologies project. It is a research project and Ellie is documenting the ‘feral’ spaces through photographs.
It has sparked a bit of an idea for my own project.
I’m really interested in the forgotten, whether that be space, species or people.
As we need to make this an entrepreneurial task I was thinking of focussing on what is sold literally in the 3km that surround where I’m working at the moment.

 It’s also void of certain culturally recognized markers of progress, from cement and steel foundations masking and stabilizing the earth below, to the promise of rising property values for contiguous real estate. But it’s full of many other things. Looking beyond plastic bags, candy wrappers and the occasional abandoned mattress, the companion species that flourish in humanity’s shadow come into focus, filling these “empty” spaces to the brim.
Ellie Irons

The Idea.

Your challenge is to devise a product or service that makes an impact in the real world. We would like you to think about the type of designer that you are and reflect upon the type of audience that you would like to be designing for in the future. The starting point for your new, original product or service should be driven by your own personal practice, an entrepreneurial insight such as a gap in the market, or a social need within a community. Your product or service should offer your audience something new and engaging. In particular, we would like you to:

  1. Define exactly what your product or service is and how users will engage with it
  2. Explain how you would bring it to market and ensure people know about it
  3. Outline how the product or service is socially responsible and sustainable

I think I want to be the designer who uses my work to comment on and challenge the world of today. I believe in the positive power of community and of education.
In our lecture I liked the notion that your personal projects can become a marketing tool for yourself.

So what would I like to produce?
I guess as a independent graphic designer I kind of already am an entrepreneur.

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